e-tourism

 


      

 I tahytati dieisdysi toy diadiktyoy kai ton «eksypnon» kiniton tilefonon ehei allaksei ardin tis isorropies ston toyrismo. Pleon mia toyristiki epiheirisi aneksartitos megethoys den arkei na prosferei ikanopoiitiko value for money, alla tha prepei, an epithymei na epibiosei kai na parameinei antagonistiki, na apoktisei ishyri paroysia sto diadiktyo. Simera apaitoyntai basikes gnoseis e-tourism prokeimenoy mia toyristiki monada na brethei ekei poy brisketai to koino tis, sto diadiktyo diladi. Gnoseis shetika me: - To shediasmo istoselidas. - Tin paroysia kai tin aksiopoiisi ton online travel agents. - To search engine optimization (SEO Marketing). - Tin anartisi polytimoy periehomenoy. - Ta dorean ergaleia poy mas parehei i Google kai ohi mono. - Tis online diafimistikes kampanies. - Ti simasia kai tin orthi diaheirisi ton kritikon. - To e-mail marketing. - To social media marketing. To biblio poy kratate sta heria sas pragmateyetai oles aytes tis basikes arhes mias neas shetika epistimis, aytis toy ilektronikoy toyrismoy (e-tourism). Prokeitai gia ena polytimo kai praktiko ergaleio gia foitites toyristikon sholon kathos kai idioktites i stelehi toyristikon monadon.

Ekdotikos Omilos Ion
Protopapadakis, Ioannis N.
Pages 200
ISBN. 960-508-262-4
In stock
ON SALE! :11.40 USD ( € 9.91 )
    Regular Price :13.41 USD ( € 11.66 )

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