Nayloseis

 


      

 Syndyazontas theoria, ereynitiki tekmiriosi kai syghroni praktiki, oi syggrafeis paroysiazoyn olokliromena to antikeimeno ton nayloseon stis pragmatikes kai polyplokes diastaseis toy -oikonomiki, praktiki, nomiki alla kai istoriki. To biblio ayto apotelei ena hrisimo, emperistatomeno kai periektiko egheiridio gia to naytiliako kosmo kathos: -Eksoikeionei ton anagnosti me tin elliniki kai aggliki orologia ton nayloseon -Paroysiazei to syghrono nomiko plaisio toy antikeimenoy, parathetontas stin aggliki glossa 180 haraktiristikes dikastikes ypotheseis -Analyei ti leitoyrgia tis naylagoras kai paroysiazei me diagrammata tin ekseliksi ton naylon, ton ploion kai ton fortion -Analyei me paradeigmata tin praktiki diadikasia diapragmateysis kai ektelesis tis naylosis -Meleta me ypodeigmata toys typoys kai tin orologia ton naylosymfonon -Perigrafei kai taksinomei se thematikes enotites tis naytiliakes syntomografies -Eksetazei toys ypologismoys nayloy kai stalion -Paroysiazei toys simantikoteroys naylodeiktes, me emfasi sto deikti worldscale, kathos kai ti synehos ayksanomeni hrisi ton naytiliakon paragogon stis nayloseis -Paroysiazei gia proti fora sti diethni bibliografia to marketingk ton naytiliakon epiheiriseon os ergaleio beltiosis tis politikis ton nayloseon. [...]

Stamoyli A.E.
Gkiziakis, Konstantinos B.
Pages 1290
ISBN. 960-351-630-9
In stock
ON SALE! :77.96 USD ( € 67.79 )
    Regular Price :91.72 USD ( € 79.76 )

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